Case Study: Shawyers

Services: Website Design, Digital Marketing

Industry: Greenspace & Facility Services

Location: Southampton, UK

A Fresh Online Presence for a Long-Standing Business

Shawyers is a well-known name in facilities and greenspace services, with roots going back to 1972. Over the years, they’ve built a strong reputation across the UK for their work in arboriculture, pest control, property maintenance, fire door safety, consultancy, landscaping, and grounds maintenance.

Although their reputation in the industry was solid, their website didn’t reflect the scale or professionalism of the business. It was dated, hard to navigate, and didn’t do justice to their range of services. Shawyers asked Design Hampshire to help create a modern website and introduce SEO and analytics to help them attract more clients online.

What We Set Out to Do

Our goal was to give Shawyers a website that looked professional, was easy to use, and could grow with the business. We also wanted to make sure people searching for their services online could find them easily.

We focused on three main areas:

Website Design & Build
Creating a clean, responsive website that clearly shows what Shawyers do and makes it easy for visitors to get in touch.
Search Engine Optimisation (SEO)
Building a solid SEO foundation to improve search visibility across all their service areas, both locally and nationally.
Analytics Setup
Setting up detailed tracking so the team can see how the site performs and understand what’s driving enquiries.

The Challenge

Before we started, Shawyers’ old website was functional but outdated. The design didn’t reflect the size or professionalism of the company, and information about their different services was scattered and difficult to find.

They needed a website that felt modern and trustworthy — something that represented who they are today, not who they were 10 years ago.

The Work

Design and Structure
We built a completely new website from the ground up. The design is clean, accessible, and straightforward, allowing the quality of Shawyers’ work to take centre stage. Each service has its own dedicated space, and the site’s structure makes it easy for visitors to find what they’re looking for.
Search and Content
We carried out keyword research to find what potential clients were searching for, then used that data to shape page content and metadata. The result is a site that’s informative for visitors and clear for search engines.
Tracking and Insights
To help Shawyers measure success, we set up analytics that track traffic, enquiries, and user behaviour. This gives the team a clear picture of what’s working and where improvements can be made.

The Results

Better Search Visibility
The site now ranks for more relevant search terms and attracts more organic visitors.
Improved User Experience
Visitors can easily find information and contact the team without frustration.
A More Accurate Brand Image
The website now reflects Shawyers’ scale, professionalism, and decades of experience.
Useful Data and Insights
With analytics in place, Shawyers can see how their marketing is performing in real time.

The Outcome

Working together, we’ve helped Shawyers move from an outdated website to a modern digital platform that supports their long-term goals. The new site gives them a professional online presence that matches the quality of their work and provides a strong foundation for ongoing SEO growth.

292% increase

in users that found the website from a Google search

178% increase

in engaged sessions

67% increase

in page position on Google